What defines an Innovation Culture?

Published on February 17, 2012 by in Culture


Lots of controversy around how to create and maintain an innovation culture… most common mistake is assuming that if a current organization is seen as having a dynamic innovative culture that it has been so in the past and it will be so going forward… it is hard work and though I’ve been fortunate to be in large organizations that at the time would fit the appropriate attributes, I doubt they would be eligible to be called so today.

One attribute might be an organizations that rewards coming up and developing ideas that are not currently in the budget.

Any others?

5 Responses to “What defines an Innovation Culture?”

  1. I echo your comment about developing ideas that are at the time “out of the budget”… in my experience (digital agencies) we have to work within a set number of hours and it’s easy to limit yourself to what you can do in a certain amount of time.

    When we brainstorm solutions we try not to think of the budget from the start… come up with the big ideas and then gauge how we can back into the budget, whether it’s a phased approach of a suggestion to the client to obtain a larger budget.

    We also try to hire individuals who are passionate about the space and follow up on latest trends, etc… it never ceases to amaze me how difficult it is to find those who are truly passionate about their industry. And when you do surround yourselves with those kind of people – it pushes you to keep looking forward.

  2. Ibo says:

    There are a couple of great ciavtree thinking tools. Many organizations use brainstorming games to promote ciavtree thinking. These include Crawford Slip Method, Whose line is it anyway?, Mind Maps, Night and Day, Scamper System, Carousel Brainstorming. Also SWOT anaylsis is another great tool.Great ideas come from everyone in the organization. Its up to management and company leaders to promote and gather these ideas.

    • Osvaldo says:

      Some companies use brsitanorming sessions. People sit at a round table and throw out ideas while 1 person writes them down. They do not criticize or comment on the ideas during the session, just keep them coming and sort it out later.

  3. Joel Vardy says:

    Passion and respect for each other’s ideas is key to keeping the flow of innovation going. I’m not so sure that it is up to management alone to gather ideas. I’ve seen great idea leadership come from all levels of the organization. On the other hand, the selection of the best ideas for commercialization does require management sponsorship and leadership to protect it while it grows sufficiently to stand on its own merits.

    What type of reward/recognition system should be embraced to maintain the innovation culture?

  4. oaomlj says:

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